A delivery first for Australian bricks-and-mortar retailer

Australian fashion retailer Cue has introduced a three-hour delivery option for online shoppers and its ‘store-to-door’ customers.

“We are so excited to be the first Australian bricks-and-mortar fashion retailer in the country to offer free three-hour delivery!” the company said in a statement.

Shane Lenton, Chief Information Officer, Cue, said that the retailer is proud to embrace delivery innovations that enhance the customer’s experience.

Online retailer The Iconic already offers three hour delivery, though Australian Financial Review’s Yolanda Redrup notes that Cue’s delivery reach is broader, excluding only the New South Wales central coast, Wollongong, the Northern Territory and the Queensland regional town of Toowoomba.

Melbourne based start-up Passel is also working with retailers to help them offer three-hour delivery through a crowdsourced courier model.