Coca-Cola Amatil partners with three Australian start-ups

Coca-Cola Amatil has partnered with three Australian start-ups that have ‘ready-to-go’ ideas to improve delivery efficiency and consumer experience in the Australian market.

Amatil group director of partners, Chris Sullivan, said pilots had been agreed with Bellr, Snooper and Staybil as part of the second phase of the company’s Xcelerate program, designed to test whether combining emerging businesses with Amatil’s established customer base and supply chain footprint would deliver shared value.

“Xcelerate is a great opportunity for us to support the start-up and scale-up sectors and help grow Australia and New Zealand’s community of ideas,” said Sullivan.

“We look for the best and brightest new talent in the areas of sustainable futures, customer experience and route-to-market.

“We then work together to build or grow their concepts into outcomes which delight our shared customers and deliver timely, creative solutions for business.

“Working with Bellr, Snooper and Staybil offers them the chance to pilot products and services in conjunction with an established business. And it gives us the opportunity to test ourselves on how we engage with the start-up community to quickly test new solutions,” said Sullivan.

Xcelerate is one pillar of Coca-Cola Amatil’s corporate venturing platform, Amatil X, which was created in partnership with technology firm BlueChilli, to identify the best ideas to support our business of today and grow our business of tomorrow.

As part of the program, scale-ups receive access to mentoring, a commercial partnership, and Coca-Cola Amatil’s new small supplier payment policy, which is designed to ensure that small suppliers are not disadvantaged from longer payment terms.

Laurie Wespes, founder at Snooper, said through the collaboration the companies are building a platform that will help the FMCG ecosystem improve in-store execution and deliver better shopper experiences in Australia and beyond.

“In only a couple of weeks, Amatil has scaled our solution across five product areas with some of our missions already delivering a 100 x return on investment,” said Wespes.

The three companies joining the Xcelerate program are:

Bellr – a platform for the hospitality industry which help venues and brands attract and retain customers through dynamic venue promotions and tailored loyalty programs, leveraging the emerging trend towards an on-demand cashless economy and increasing use of mobile devices.

Snooper – a crowdsourcing platform for brands and retailers, leveraging a community of 35,000 everyday Australians to collect in-store data and share their experience with brands in real-time via our app.

Staybil – drives operational efficiency by leveraging the combined power of machine learning and enhanced modern mobility. Staybil’s optimisation engine utilises existing but often underutilised enterprise data to drive improvement, improve customer satisfaction, and reduce costs.