Leak reveals Amazon Australia launch set for today

Amazon

An email sent to select retailers announcing the soft launch of Amazon’s Australian operations has been leaked to news site Life Hacker.

The emails calls for sellers to be ready for the site to go live at 2pm AEST, at which time customers will be able to access listings though since only a small number of buyers will be granted access initially, for a testing period.

Amazon seems to be looking to take advantage of the growing international popularity of partaking in the Black Friday shopping day – the day following Thanksgiving in the US is known for retailers offering massive discounts, allowing people to stock up on Christmas presents.

This year, Black Friday falls tomorrow – 24 November.

It is unknown when Amazon would be looking to rollout its full site to customers, though if today’s test goes well it could be a busy month for the retailer in the run-up to Christmas – and we’ll be watching keenly to see what delivery arrangements it has made to avoid disappointing customers familiar with its delivery capabilities in other regions.