Levi Strauss & Co has announced a series of leadership moves designed to streamline decision-making and consolidate accountability for core business growth drivers.
“As we adapt to the changing retail environment in pursuit of our long-term goals, the leadership changes we are announcing will accelerate our drive to deliver sustainable, profitable growth around the world,” Chip Bergh, president and CEO of Levi Strauss & Co said.
As part of the restructure, Levi’s has taken action to create a consolidated Product, Innovation & Supply Chain organisation led by Liz O’Neill, who has been appointed Executive Vice president and President.
According to the company, this new organisation combines the key product functions of design, merchandising, product development and planning into a single team; further integrates supply chain into the consumer journey; and enhances LS&Co.’s opportunity to fully leverage emerging innovations like Project F.L.X. technology.
Formerly LS&Co.’s chief supply chain officer, O’Neill brings more than two decades of apparel experience to this newly created role. She will be responsible for the end-to-end view of the product lifecycle, from ideation to what ultimately shows up in stores and online.
“With these shifts, we are creating a ‘designed-for-the-future’ organization – one that is poised to take advantage of innovation and reflect how consumers shop. “Levi Strauss & Co. has never been stronger, and we expect these actions to accelerate our momentum and position us to win for the long term,” Chris Bergh said.