National rollout of Miele

Due to healthy growth in the Australian market, premium European appliance brand, Miele, needed to increase its warehouse and distribution capacity.

As a result, they completed the national rollout of their distribution network with new larger warehouses strategically located in Sydney and Brisbane. In line with its brand promise, “Immer Besser”, which means “Forever Better”, Miele chose to work with Stow Australia (Stow).

Stow was successful in winning the contract to design and install the racking for both new warehouses, having previously designed, installed and regularly inspected their Keysborough warehouse, which was opened in 2016.

A ten-year view was applied to the planning process, and plans had to allow for a substantial increase in throughput during that time. “We sought greater capacity while simultaneously strengthening consumer service and improving our operational efficiency,” Mark Bateson, the Operations Director Miele ANZ, said.

Stow Australia was successful in winning this contract because of Miele’s satisfaction with Stow as the incumbent supplier, the value offered in the proposal and the alignment of the Stow and Miele brands.

The racking design for both new sites was a non-standard configuration due to the Euro pallets used by Miele and Stow ensured design compliance to Australian standards. The design encompassed more than 7,500 pallet locations across both sites; 2750mm beams with larger spacers were needed to allow enough space for the larger Euro pallets.

As part of the quality design, Stow was the only supplier to include steel mesh decks as part of their proposal, in line with WorkSafe recommendations, with safety-yellow beams and European-certified end frame protectors. Stow also provided a 20-year warranty on all the new racking components, subject to annual inspections being done by Stow.

Miele is extremely happy with the final product and Stow’s communication and service during the process. Martin Bates, Stow’s National Sales Manager, said “Stow are very proud to continue our relationship with Miele.”