simPRO acquires vehicle tracking and management company simTRAC FOR $2.5 million

Queensland technology company simPRO Software has acquired vehicle tracking and management specialist simTRAC by buying the remaining 50 per cent of the company from founder Rex Redden, and moving to full ownership.

simPRO CEO Brad Couper said that significant synergies would be achieved from the acquisition as the two businesses were complementary. 

According to Mr Couper, as simPRO moves closer to becoming a full Job Management ERP, simTRAC delivers some great functionality for clients. The deeper integration of simTRAC into the simPRO family of products is a major competitive advantage that will see simPRO develop the product to deliver market leading tracking, staff visibility and route optimisation to streamline businesses.

Mr Redden will join simPRO as Commercial Director and will focus on driving the simPRO Group offering to a larger market by creating a partner and reseller network across the globe.

Mr Redden said he was excited about the future of simTRAC and looked forward to the next challenge of bringing it completely into the much larger simPRO Group.

Despite the acquisition, simTRAC will continue to be sold as a standalone solution to companies that don't use simPRO. simTRAC offers vehicle tracking and fleet management systems to the transport, mining and construction industries and the government.

The simPRO Group consists of simPRO Job Management Software, simTRAC Vehicle Tracking and Gem Accounts. All of these divisions offer leading cloud based solutions in their respective space.