Tru Kids the US-based parent company of Toys“R”Us and Babies“R”Us, and Hobby Warehouse Pty Ltd in Australia have announced an exclusive licensing agreement which will see the Toys“R”Us and Babies“R”Us brands return to Australia and make their debut in New Zealand.
The new license agreement includes rights for Hobby Warehouse to sell through the company websites for Australia and New Zealand.
Hobby Warehouse will initially launch Toys“R”Us and Babies“R”Us online in Australia and New Zealand in June this year, featuring a wide range of toys and baby products at competitive prices.
Same day delivery will be available in metropolitan Melbourne in the short term, which will be expanded to other metropolitan areas in Australia and New Zealand in the medium term. Hobby Warehouse aims to launch physical ‘experience centres’ for Toys“R”Us and Babies“R”Us beginning in 2020.
“We are delighted to bring the much-loved brands of Toys“R”Us and Babies“R”Us back to Australia and to introduce them to New Zealand. We believe play is extremely important in the development and wellbeing of children and in their interaction with family and friends. Play enables children to develop their imagination, collaborate, problem solve, explore, create or simply express themselves spontaneously. “Our mission is to encourage children to engage with as many forms of play as we possibly can. Hobby Warehouse is a digital native with a keen understanding of how to accelerate and match the requirements of the modern shopper,” Louis Mittoni, Chief Executive, said.