UPS has announced a new alliance with technology company Inxeption. The two companies announced a platform integration called Inxeption Zippy that helps businesses market and distribute their products on multiple online channels, from one secure place.
Inxeption’s e-commerce platform and online product catalog enable manufacturers, distributors and wholesalers to easily set up a company-branded online site to conduct e-commerce transactions.
Inxeption then helps them list, market and sell their products to their business customers. Its blockchain-backed technology helps ensure that sensitive information such as contract-specific pricing and negotiated rates are only shared between the buyer and seller.
“The growth of e-commerce is driving B2B buyers to expect the same fast and convenient shopping experiences that consumers enjoy. Working with Inxeption is another way we’re creating innovative solutions that helps small businesses deliver quality service for their customers and succeed in e-commerce,” Kevin Warren, Chief Marketing Officer for UPS said.
B2B e-commerce is evolving fast, with Forrester projecting the market to reach $1.8 trillion by 2023; yet B2B merchants have been slow to adopt online commerce. Most B2B products are still sold through direct sales, third-party distribution, or both.
By integrating advanced technology with global logistics, UPS and Inxeption are turning more B2B merchants into digital sellers and equipping them to drive online sales and grow their top line revenue. In turn, their customers can easily order and receive their products with trusted shipping from UPS.
“We’re revolutionising B2B e-commerce and bringing companies and their customers together online in a trusted manner. This relationship creates simplified pricing solutions for B2B merchants with limited digital marketing and IT resources to easily manage all aspects of selling and shipping from one secure place,” Farzad Dibachi, CEO of Inxeption said.